Head of marketing

Responsibilities:
Develop and implement a sales and marketing strategy for the Country in compliance with the regulatory requirements, in order to maximize market share, sales and operating profitability of the product portfolio.
Consistently achieve local sales targets across the promoted product portfolio.
Manage the development and implementation of the sales tactical plans consistent with the global business strategy.
Ensure that salesforces are fully focused on clear targets, defined in collaboration with Marketing; allocate the appropriate level of effort and resources, defining optimal KPIs for the the follow-up of salesforce activities.
Ensure the effectiveness of sales marketing methods and tools; define effective incentive schemes consistent with product strategy.
Build and maintain a dynamic salesforce, through effective recruitment and selection processes, aimed at enhancing image, competitivity and success in the market.
Manage the salesforce and sales-management organization, ensuring that staff and salesforce representatives are properly coached, given the opportunity to develop and be continually motivated to handle the demands of their jobs and achieve their objectives.
Foster a teamwork approach and a sense of partnership with the marketing team, aimed at optimizing all opportunities to identify and exploit synergies and enhance sales-effectiveness.
Optimize cross-functional support needs in the organization, ensuring effective communication between direct reports and with the all departments.
Plan and control local selling investment, ensuring cost-efficiency at all times and particular focus on controllable expenses.
Maintain productive relationships with key local customers and commercial partners.
Achieve Marketing objectives as agreed with management, managing the development and implementation of marketing plans consistent with the global business strategy.
Focus on the success of the product portfolio, managing the product launch process through effective resource-allocation, maximizing product life-cycles and ensuring portfolio optimisation.
Ensure effective communication between direct reports and departments to achieve integrated brand plans, forecasts and activities. 

Manage professional networks at all levels of the global, regional and country marketing organizations.
Ensure professional marketing and product training support to the sales organization.
Supervise the organization of local marketing events, building and maintaining relations with key opinion-leaders at the country level.
Establish appropriate market research systems and procedures to validate key performance indicators and to help to determine new commercial orientations as appropriate.
Plan and control local marketing investment and resource allocation, according to product priorities, ensuring cost-efficiency at all times and particular focus on advertising and promotion and other controllable expenses.
Structure and develop a dynamic marketing team aimed at enhancing company's  image and competitivity in the market; within the organization provide a clear vision of the pharmaceutical environment and the context of key therapeutic areas in the market.
Direct and manage all activities of the Marketing team, ensuring that staff are properly coached, given the opportunity to develop and be continually motivated to handle the demands of their jobs and achieve their objectives.

Requirements:

Education: Business / Commercial education, ideally with medical scientific background
Experience knowledge: At least 3-5 years commercial / sales experience in pharma business
Core competencies /skills: Communication, Leadership and Management, company value’s advocate