Marketing specialist

International Company is looking for Marketing specialist for Consumer Electronics Department

Responsibilities

• Conduct market research to find answers about market trends, competitors activities, consumer requirements; 
• Brainstorm and develop ideas for creative marketing campaigns; 
• Planning, executing, controlling ATL and BTL marketing activities by demonstrating expertise in various areas (content development and budget optimization, advertising, events planning etc.); 
• Working with external vendors to execute promotional campaigns; 
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.); 
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies; 
• Undertake individual tasks of a marketing plan as assigned.

Requirements and skills

• Proven experience as marketing specialist; 
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods; 
• Demonstrable experience in marketing data analytics and tools; 
• Solid computer skills, including MS Office, MS Excel, MS Powerpoint and other useful apps; 
• Well-organized and detail oriented; 
• Exceptional communication and critical thinking skills; 
• Commercial awareness partnered with a creative mind; 
• BA in marketing, communications or equivalent.