Marketing specialist

International Company is looking for Marketing specialist for Consumer Electronics Department

Responsibilities

Conduct market research to find answers about market trends, competitors activities, consumer requirements;
Brainstorm and develop ideas for creative marketing campaigns;
Planning, executing, controlling ATL and BTL marketing activities by demonstrating expertise in various areas (content development and budget optimization, advertising, events planning etc.);
Working with external vendors to execute promotional campaigns;
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.);
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies;
Undertake individual tasks of a marketing plan as assigned.

Requirements and skills

Proven experience as marketing specialist;
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods;
Demonstrable experience in marketing data analytics and tools;
Solid computer skills, including MS Office, MS Excel, MS Powerpoint and other useful apps;
Well-organized and detail oriented;
Exceptional communication and critical thinking skills;
Commercial awareness partnered with a creative mind;
BA in marketing, communications or equivalent.